Gurly embraces the essence of an empowered woman, her purpose of being different, unique, confident and to be able to show off her singularities that inspire so many others to take that extra step towards cherishing their bodies.

Through the message we convey, we try to break down stigmas that have been imposed by society around what a beautiful body should look like. Each body has its own beauty and should be viewed as such regardless of curves or lack thereof, fat in unwanted places, cellulite, stretch marks, skin tone and so on. Each body is beautiful as it is, because it is ours, it does so much for us and it is so unique.

Feeling beautiful, empowered and sexy is all about our mindset/state of mind and we all deserve to give ourselves the right to feel powerful and wonderful, every single day. Every woman is gorgeous in their own way because every little detail makes us unparalleled. How beautiful is it to not have anybody else that looks exactly like us?

From the swimwear line another dream emerged: creating a collection of lingerie that could evoke the same feeling of well-being and appreciation of our bodies, also proudly made in Portugal.

Our pieces were designed to promote a positive body image with our customers as we do our best to encourage women to accept and believe in what makes them unique.


Our swimwear are designed using the highest quality Italian imported fabrics, custom metal details, and exclusive print designs and colors. As we’ve evolved, so has our swim. So for now on we will use sustainability and eco-friendly fabrics on most of our swimwear.

We have been using high end recycled fabrics made of ECONYL® yarn, a 100% regenerated nylon yarn derived from pre and post industrial waste such as discarded fishing nets, carpet fluff, fabric scraps and industrial plastics. All such materials, once they have reached the end of their useful life, instead of being disposed of in the landfill, are recovered and transformed into a new yarn, having the same characteristics as nylon made of virgin raw material (using a radical regeneration process the nylon is brought back to its original purity and can be used to produce new products).

Our ECONYL® yarn is sourced from Italy, where it is evaluated as a high quality, durable and sustainable techno-fibre.